MEDAARCH is an SME and VET provider operating within the Cultural and Creative Industries (CCI) ecosystem. Established in 2007 in Cava de’ Tirreni, Salerno, the organization specializes in integrating advanced digital technologies into creative and design training, with a strong emphasis on digital manufacturing and craftmanship. As an accredited training center recognized by the Campania Region, Medaarch offers specialized courses that equip professionals with cutting-edge skills in digital fabrication. One of Medaarch’s flagship achievements is the development of Italy’s first EQF Level 5 qualification for “Expert Designer for Digital Fabrication”, a pioneering curriculum that blends formal education with hands-on training, workshops, and apprenticeships. These programs provide state-of-the-art facilities, including dedicated biomaterials, wood, and leather ateliers, ensuring a practical and immersive learning experience.

A significant aspect of Medaarch’s capacity-building efforts is its Centro per l’Artigianato Digitale (CAD) (Centre for Digital Artisanship). This pioneering VET center revitalises artisanal craftsmanship through the application of digital tools and advanced technologies, helping professionals and enterprises develop both technical and entrepreneurial competencies necessary for a smooth transition toward Industry 5.0. Through extensive collaborations with local stakeholders, creative enterprises, and educational institutions, Medaarch fosters entrepreneurial ventures and nurtures a vibrant creative ecosystem across sectors such as design, architecture, fashion, and craftsmanship. Medaarch’s commitment to excellence, innovation, and inclusivity is powerfully demonstrated by its PAR GOL Regional Programme VET courses aimed at unemployed and disadvantaged people, offering a unique reskilling opportunity. Moreover, the adoption of methodologies such as Open Innovation and Design Thinking are evidenced by projects like Capacity Maker and EcoIdentity – sponsored by the Italian Ministry of Culture via EU funding—exemplify Medaarch’s dedication to cultivating a creative and entrepreneurial mindset. These closely linked initiatives have delivered outstanding results by driving innovation within the regional Cultural and Creative Industries ecosystem. They offer targeted capacity-building activities and specialised training focused on eco-design processes enhanced by digital fabrication techniques. This strategic approach enables professionals and companies to revitalise their operations and smoothly transition to Industry 5.0, all while preserving their cultural identity and enhancing the value of their heritage.